Coins.ph Hits 51% Female Users as Women Lead Growth
Female leadership is reshaping Coins.ph's strategy. Coins.ph Director of Global Business Development for Crypto Christine Lim oversees institutional partnerships, while Amira Alawi drives international brand expansion and Chief Legal Officer Atty. Ivy Alabado navigates digital asset regulation.
Key Takeaway
Coins.ph's 51% female user base reflects women driving both adoption and leadership in Philippine crypto.
Coins.ph Director of Global Business Development for Crypto Christine Lim oversees international partnerships and institutional growth, working with exchanges, token issuers, and infrastructure partners.
Coins.ph appointed Amira Alawi as Global Marketing Director to lead brand expansion and the international Coins.xyz platform. Alawi brings experience in media production, venture capital, and influencer marketing to a role that bridges Web3 with mainstream content strategy.
Lim said the shift reflects how the industry is maturing. The focus is moving toward real utility, regulatory clarity, and long-term execution. At Coins, the team is building infrastructure that institutions and everyday users can rely on.
Chief Legal Officer Atty. Ivy Alabado brings 21 years of corporate, tax, and fintech experience to navigate the evolving regulatory landscape for digital assets. Head of Government Relations Portia Carlos leads engagement with regulators and policymakers to advance a sustainable digital innovation ecosystem in the Philippines.
Globally, women own 39% of all crypto according to Bitpanda's 2025 survey, up from less than 10% five years earlier. Only 6% of crypto CEOs worldwide are women, according to the 2025 Asian Woman Leadership report, and just 3% of total startup funding goes to all-female founding teams. Grant Thornton's 2025 International Business Report found that 20% of firms see increased female presence in senior leadership as a factor making them more attractive to investors and partners, with Portia Carlos representing this trend at Coins.ph.
🇵🇭 What This Means for Filipinos: Coins.ph users in the Philippines now see women leading the platform's regulatory strategy with the BSP, international partnerships, and government relations — directly shaping how crypto integrates with the country's digital economy. With PDAX and Coins.ph as the main BSP-licensed exchanges, female leadership at Coins.ph positions the platform to navigate Philippine regulatory frameworks more effectively, especially for OFW remittance corridors and institutional onboarding.
