Coins.ph Launches Door-to-Door Onboarding Across 10 Makati Barangays
Coins.ph is deploying field teams called "Coins Squad" directly to 10 Makati barangays through March 5, offering cashback rewards to new users and hands-on training in peer-to-peer transfers, bill payments, and stablecoin transfers. The company plans to expand to Pasig, San Juan, and Cebu afterward.
Key Takeaway
Coins.ph is shifting from digital-only marketing to physical community presence to reach unbanked Filipinos.
Coins.ph is bringing crypto wallets and payment tools directly to people's doorsteps in Makati, starting today with a door-to-door onboarding push across 10 barangays.
The company calls these field teams "Coins Squad." They'll cover Sta Cruz, Valenzuela, Pio del Pilar, Pinagkaisahan, Guadalupe Viejo, Olympia, Guadalupe Nuevo, Carmona, Palanan, and Tejeros until March 5. The squads will offer cashback rewards to new users who complete missions and demonstrate how to use peer-to-peer transfers, bill payments, mobile load purchase, remittances, QRPH payments, and stablecoin transfers.
Coins.ph Global Marketing Director Amira Alawi said the company aims to meet users exactly where they are. By bringing payment solutions directly into these communities, the company is actively building financial inclusion rather than just talking about it.
The roadshow includes pop-up booths at MRT Ayala Station from February 26 to 28, running 10am to 7pm daily. Makati Medical Tower will host activations on February 26 and 27 during the same hours. Coins.ph describes itself as a crypto-native platform that delivers better, faster, and cheaper services for everyone.
The company holds one of the first Bangko Sentral ng Pilipinas licenses to operate as a Virtual Currency Exchange, ensuring compliance with anti-money laundering and consumer protection standards. Founded in 2013, Coins.ph was acquired by Joffre Capital and Wei Zhou in April 2022 after raising a total of ₱2.3 billion ($40 million) in funding, including a ₱1.73 billion ($30 million) Series C round.
The roadshow will expand to Pasig, San Juan, and Cebu after the Makati run concludes on March 5.
🇵🇭 What This Means for Filipinos: This door-to-door strategy targets Filipinos without easy internet access or smartphone literacy, offering in-person training on QRPH and stablecoin transfers — practical tools for OFWs and informal workers who need cheaper remittance and bill payment options. Coins.ph's BSP license distinguishes it from unlicensed platforms that dominate Filipino trading volumes but carry regulatory risk.
