GCash GInsure Reaches 20M Users, 76% From Poor Families
GCash's digital insurance platform GInsure embedded free coverage into everyday transactions like loans and mobile load purchases, reaching over 20 million customers by end of 2025. Three-quarters of its users come from socioeconomic classes D and E, traditionally underserved by insurance providers.
Key Takeaway
GCash made insurance accessible to 20 million low-income Filipinos by embedding free coverage into loans and mobile load purchases.
GCash's insurance platform GInsure reached over 20 million Filipinos after growing its customer base by more than 40% in 2025, with 76% of users from socioeconomic classes D and E.
Three-quarters of GInsure customers live outside Metro Manila, showing the platform's reach into underserved provincial markets. Philippines insurance penetration climbed to 1.79% at the end of 2025, up from 1.67% a year earlier but still short of the country's 2% target.
GInsure VP and Head Willy De Ocampo said many Filipinos view insurance as necessary but feel the process is complicated or expensive. The company embeds coverage into everyday transactions to lower barriers, including Express Send Scam Insurance that covers up to ₱903,430 ($15,000) for online purchases from Lazada, Shopee and Play Store for ₱1,807 ($30) per month, underwritten by Chubb.
Borrowers taking GLoan amounts of ₱30,114 ($500) or more automatically receive free health insurance from Oona Insurance. Mobile load buyers get up to ₱1,806,861 ($30,000) in health and accident coverage for 30 days per transaction through FPG Insurance.
GInsure VP and Head Willy De Ocampo told the 2026 Asian Banking & Finance and Insurance Asia Summit that the goal is creating innovative protection embedded in financial services people already use. This approach targets the protection gap in a country where insurance penetration trails Southeast Asian peers despite improvements, with GInsure reaching the 20 million customer milestone in Q4 2025.
🇵🇭 What This Means for Filipinos: GCash users borrowing as little as ₱30,114 ($500) through GLoan or buying mobile load now automatically receive health insurance without paperwork, directly addressing the protection gap in classes D and E where 76% of GInsure customers belong. This embedded insurance model bypasses traditional barriers that kept provincial and low-income Filipinos uninsured despite the country's insurance penetration rate still trailing the 2% government target at 1.79%.
