X Reopens Crypto Ads With EU, UK, Australia Blocks
X lifted its ban on crypto and gambling promotions, allowing influencers to monetize crypto content under a paid partnership framework. Crypto influencers must block or restrict partnership visibility in the EU, UK, and Australia due to strict financial promotion laws in those regions.
Key Takeaway
X reopens crypto ads but blocks them in major markets, signaling regulatory compliance over revenue growth.
X Head of Product Nikita Bier announced on March 1 that the platform now requires paid partnership labels for promotional content. He said the tag aims to encourage people to build businesses on X while staying transparent with their audience, adding that undisclosed promotions hurt the product's integrity and lead people to distrust content.
The platform lifted its ban on crypto and gambling promotions, but the change comes with geographic restrictions. Crypto influencers are responsible for blocking or restricting partnership visibility in the EU, UK, and Australia due to strict financial promotion laws in those regions. X defines a partnership as any arrangement where a third-party brand compensates or incentivizes a user to promote a product or service.
The paid promotion framework does not extend to sex products, alcohol, dating platforms, recreational and prescription drugs, health supplements, tobacco, weapons, or political content used for commercial purposes. Those categories remain banned from paid promotions on the platform.
The move comes as X pushes deeper into financial services. Owner Elon Musk announced on Feb. 11 that X Money is scheduled to launch as a limited beta, with Smart Cashtags enabling users to trade stocks and crypto directly on the platform.
Users can flag content as a paid partnership to X if they spot undisclosed promotions. The company has not disclosed how it will enforce the rules or what penalties influencers face for violating the geographic restrictions announced on March 1.
This article was written based on reporting from Cointelegraph.
