FIFA Backs ADI Predictstreet for 2026 World Cup
FIFA appointed ADI Predictstreet as its official prediction market partner for the 2026 World Cup, marking the first time the global football body has backed a blockchain-based forecasting platform.
Key Takeaway
FIFA's first prediction market deal puts blockchain forecasting on the world's biggest sports stage.
FIFA appointed ADI Predictstreet as its official prediction market partner for the 2026 World Cup, marking the first time the global football body has backed a blockchain-based forecasting platform. The multi-year agreement covers the tournament spanning Canada, Mexico, and the United States, where 48 teams will compete across 104 matches.
Fans can forecast match outcomes, tournament statistics, standout players, and key moments through the platform, which will also host FIFA's free-to-play bracket challenge. FIFA President Gianni Infantino said the organization is committed to enhancing the fan experience and embracing innovation that brings supporters closer to the game. ADI Foundation CEO Andrey Lazorenko said the World Cup is where billions of people share one moment at the same time, and ADI Predictstreet gives fans a way to partake in football history at a scale nobody has done before.
The platform runs on ADI Chain, an Ethereum layer-2 scaling network focused on the Middle East and North Africa region. ADI Predictstreet is described as the first consumer-facing ecosystem project on ADI Chain, though the platform hasn't publicly launched yet. The agreement covers real-time monitoring for suspicious activity among traders, operating in alignment with FIFA's regulatory and integrity frameworks.
ADI token hit an all-time high of $4.54 on Friday and climbed 12% over the last week. The token launched in December 2025 alongside the ADI Chain network mainnet. Predictstreet plans to expand beyond sports to other topics in the future, positioning itself differently from established prediction markets like Polymarket and Kalshi, which have partnered with the NHL and MLB.
The 2026 World Cup will span 16 host cities and attract an estimated 5 billion viewers globally.
This article was written based on reporting from Decrypt.
