GCash Launches AI Financial Coach for 81M Users
GCash rolled out Pera Coach, an AI-powered financial coach embedded in an e-wallet. Microsoft partnered with Mynt to develop the technology, reaching the country's 81 million active users.
Key Takeaway
GCash brings AI financial coaching to 81 million Filipinos after surveys showed 98% lack basic money literacy.
Mynt Group Head of New Business Winsley Bangit said financial literacy should not feel intimidating or out of reach. The company built Pera Coach to deliver real-time guidance that's practical, contextual, and easy to understand, helping Filipinos make more confident financial decisions.
The AI coach converses in English and other local national languages. It responds contextually to user prompts about financial goals, budget considerations, and risk appetite.
Microsoft Philippines Country General Manager Jonathan Que said millions of Filipinos already carry a financial platform in their pockets, but only one in four is financially literate. Access without understanding isn't inclusion—it's an empowerment gap, and closing that gap is nation building.
Microsoft partnered with Mynt to develop the technology behind Pera Coach. The tool reaches GCash's 81 million active users across the country, from sari-sari store owners in Davao to OFW families in Pampanga.
Mynt became the Philippines' first double unicorn in November 2021 after raising ₱18.17 billion ($300 million) at a ₱121.13 billion ($2 billion) valuation. GCash launched in 2012 to transition the Philippines to a digital cashless system and now supports 2.5 million sellers and merchants nationwide.
